By building a new shopping center with her husband, Harley (an upscale men’s retailer), and filling it with other select local tenants, Bridgette Hooper created a vehicle to define Bridgettes as a regional destination for women interested in fashionable clothing supported by a high level of customer service.
The entry of the store is a three sided glass windowed pavilion with display platforms for mannequins. Merchandising starts with clothing and accessories arranged to present the latest arrivals on low fixtures that allow views into the larger body of the store itself.
Fixtures are simple and flexible — table and cube bases in glossy black with glass tops that allow for presentation of folded merchandise and accessories.
A banquette doubles as guest seating and shoe fitting bench. Opposite the shoe department, the cash-wrap and accessory display are integrated into one fixture, with the back wrap behind providing shelving for scents and skin care.
Above the cash-wrap, a curving light soffit draws the eye back to the rest of the store, hanging bins and floor displays with most of the store’s clothing. The dressing area features salon-style dressing rooms with plush seating and an adjacent hospitality bar. The dressing rooms are large for wardrobe presentation and fitting, allowing sales staff to work in the rooms with customers.